Women of Wool Luncheon - 12pm, Friday 20th July
Fashion Parades - 11am & 3pm, Friday 20th July; 11am & 2pm, Saturday 21st and Sunday 22nd July
National Woolcraft Competition and display - 9am to 5pm, Friday 20th July and 9am - 4pm Sunday 22nd July; 9am to 4pm, 16th July


The Women of Wool series of events has grown in popularity each year and continues to attract sold-out luncheon crowds, standing room only at the twice daily fashion parades and a full complement of Woolcraft enthusiasts at the Woolcraft precinct.

Come and join us!

The Women of Wool event series is part of the Australian Sheep & Wool Show, held at the Prince of Wales Showground, Holmes Rd, Bendigo, in central Victoria.

The show, the largest event of its type in the world, also hosts Australia's most extensive wool and fibre market with hundreds of retailers selling gorgeous woollen clothing, and a diverse range of high quality yarns and designs.

2018 Women of Wool Guest Speakers

We are very excited to announce our 2018 guest speakers who will be joining us for this year's Women of Wool Luncheon.

Join Former Vogue Australia Editor-in-Chief Nancy Pilcher along with Sportscraft and SABA GM of Product, Elisha Hopkinson and Head of Development, Naomi Vestnes for a winter fashion show and talk about why they love working with wool and their personal history with Australia’s premium, natural fibre.

Nancy Pilcher
Icon of Australian Fashion

Nancy Pilcher has spent more than 40 years as an icon of Australian fashion. The former VOGUE Australia Editor-in-Chief and Editorial Director of Cond Nast Asia-Pacific has been an international ambassador for Australian fashion and culture.

Elisha Hopkinson
General Manager of Product at APG & Co.

With a degree in Business (Marketing) and a career in both Australia and New York, Elisha's experience has crossed buying, wholesale, marketing and brand strategy for Sass and Bide, Club Monaco and Rebecca Minkoff.

Naomi Vestnes
Head of Development at APG & Co. Designer at Sportscraft / SABA

Naomi is the Head of Development at APG & Co - responsible for apparel development across the APG & Co brand portfolio; Sportscraft, SABA and JAG. Growing up in Norway and studying Fashion at UCA in the UK, Naomi has over 15 years' experience in the fashion industry across design, strategic sourcing, development and supply chain.

MC - Alexandra Gartmann
CEO of our valued sponsor, Rural Bank

CEO of the only fully Australian owned agribusiness bank, Rural Bank, Ms Gartmann is Chair of the CSIRO Agriculture Flagship Advisory Council, a member of the Prime Minister's Community Business Partnership, the Victorian Agriculture Advisory Council, the Crawford Fund and the La Trobe University Bendigo Regional Advisory Board.

Tickets include 2 course luncheon, beverages included, inspiring presenters and entertainment, plus access to all of the show's vendors, fashion parades, the Festival of Lamb and craft areas.

Buy Tickets Now

Do you require accommodation? Our partners at Quest Schaller Hotel have rooms available on Thursday July 19, ready for you to head into the Sheep Show and Women of Wool on Friday. Contact the property direct and mention Women of Wool for an excellent rate.